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Zimbrick Fish Hatchery Road Blog

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Archive for December, 2010

Limited Edition 2011 Infiniti G Convertible Arrives At Zimbrick Infiniti of Madison

Friday, December 31st, 2010

Limited Edition 2011 Infiniti G ConvertibleZimbrick Infiniti of Madison, an Infiniti dealer Wisconsin has turned to for their automotive needs since 1993, received a Limited Edition 2011 Infiniti G Convertible this week.

With just 200 available worldwide, the opportunity to own the Limited Edition G Convertible will go quickly.

“Often you hear car dealerships saying ‘Hurry, this is your last chance!’,” Zimbrick Infiniti manager Kenley Wagner said.  “With the Limited Edition Infiniti G Convertible, this truly is one of those situations.”

Designed with a striking combination of supple Monaco Red leather interior and lustrous Malbec Black exterior, the Limited Edition G Convertible matches Infiniti power and performance with unique elements to deliver a rare experience of style and freedom.

Among the features of the Limited Edition 2011 Infiniti G Convertible are:

  • 325-hp 3.7-liter VVEL V6 engine
  • 7-speed automatic transmission with manual shift mode and solid magnesium paddle shifters
  • 3-piece power retractable hardtop
  • 19-inch 9-spoke aluminum-alloy wheels with 225/45R19 (front), and 245/40R19 (rear) W-rated summer performance tires
  • Sport brakes
  • Unique front fascia and side sills
  • Midnight Black grille
  • Monaco Red leather appointed interior
  • Climate controlled front seats
  • Maple interior accents with red tone
  • Aluminum pedals and footrest
  • Infiniti Hard Drive Navigation System
  • XM NavTraffic®, XM NavWeather™, Zagat Survey® Restaurant Guide
  • Bose® Open Air Sound System featuring noise adaptive technology, AM/FM/CD/MP3/XM
    with RDS and 13 speakers
  • 9.3GB Music Box® Hard Drive
  • Rearview Monitor
  • Rear Sonar System
  • Power tilt and telescopic steering wheel

For more information on this sharp convertible and how you can be one of the lucky 200 drivers, visit Zimbrick Infiniti of Madison or call (608) 277-2277.

Two Honda’s In Kiplinger’s “10 Best Cars Of The Past Decade”

Friday, December 31st, 2010

Zimbrick Honda, your Wisconsin Honda dealer, is proud of their vehicle line-up throughout the years.  Kiplinger just recently put out a list of the “10 Best Cars of the Past Decade” based on performance, value and safety.

Not surprisingly, two Honda vehicles made the list.

2011 Honda Accord WisconsinBest Family Sedan – HONDA ACCORD

Sticker price: $27,830 (2011 EX V6)
Resale value (3 yrs./5 yrs.): 57%/39%
Horsepower: 271
MPG (city/highway): 20/30
Sticker price, 2001 model: $25,540
Horsepower for 2001: 200
MPG (city/highway) for 2001: 18/26 (revised)

For most of the decade, the Accord has vied with the Toyota Camry for overall best-seller in the U.S. But Accord has outshone Camry in the Kiplinger rankings, winning four nods in the past ten years, to Camry’s two. Accord fans seem to prefer a slightly stiffer, sportier suspension and more weighted steering feel than Camry stalwarts. Its outstanding resale value and reliability have also won customers. You can choose from a plethora of models – from the modest LX, a four-cylinder with cloth seats and manual transmission ($22,730) to the near-luxury EX-L V6, with leather seats, navigation and rear-view camera ($32,380).

View our excellent selection of Accords, both the new 2011 Honda Accord Wisconsin and the used Honda Accord Wisconsin.

2011 Honda Odyssey WisconsinBest Minivan – HONDA ODYSSEY

Sticker price: $31,730 (2011 EX)
Resale value (3 yrs./5 yrs.): 58/36
Horsepower: 248
MPG (city/highway): 18/27
Sticker price, 2001 model: $26,840
Horsepower for 2001: 210
MPG (city/highway) for 2001: 16/23 (revised)

Chrysler invented the minivan back in the early 1980s, but the Honda Odyssey took the concept up a higher road. Odyssey has won best honors six times in the past decade — more than the Dodge/Chrysler and the Toyota Sienna minivans -– because it keeps upping the ante with more power, fuel-efficiency and refinement. The lastest redesign, which went on sale in September 2010, has a new, sleeker look, and you can pimp this ride with available leather seats, split screen rear entertainment system, 12-speaker audio system, voice-controlled navigation system and the “cool box” mini fridge. No extra charge: 15 cup holders.

View our excellent selection of Odysseys, both the new 2011 Honda Odyssey Wisconsin and the used Honda Odyssey Wisconsin.

To view the entire “10 Best Cars of the Past Decade” slideshow from Kiplinger, click here.

2012 Buick LaCrosse + eAssist = 37 MPG Highway

Tuesday, December 28th, 2010

2012 Buick LaCrosse WisconsinZimbrick Buick West, a Madison Buick dealership Wisconsin has turned to for their vehicle needs since 1965, announces a major improvement in the fuel economy of the 2012 Buick LaCrosse.

It seems as if General Motors is moving away from hybrid technology, even with the somewhat recent rumors of a new Buick hybrid we blogged about previously.

Buick unveils the 2012 LaCrosse with eAssist,™ a new fuel-saving technology that increases fuel economy by 25 percent compared to the four-cylinder/six-speed powertrain in the 2011 LaCrosse. The eAssist technology provides class-leading highway fuel economy of 37 mpg, while maintaining the luxury, performance and value expected from Buick’s flagship sedan.

“This new LaCrosse is going to give Madison drivers yet another reason to consider Buick when purchasing a new car,” Zimbrick Buick manager Tony Tretter said.

The eAssist system becomes the standard powertrain on LaCrosse starting next summer. The system uses a state-of-the-art lithium-ion battery system and electric motor-generator to enable regenerative braking capability to improve LaCrosse fuel economy by an estimated 25 percent.

“The LaCrosse with eAssist technology is the latest example of how this successful car is shaking up the segment and helping to reinvent Buick,” said John Schwegman, vice president of Buick marketing. “It is the smart choice for those who want great fuel economy and performance in a luxury vehicle, with excellent value – the LaCrosse with eAssist will cost thousands less than competitors with similar technologies.”

Mated to a 2.4L Ecotec direct injection four-cylinder engine and next-generation six-speed automatic transmission, the eAssist system uses power stored in the battery to provide needed electrical boost in various driving scenarios, optimizing engine and transmission operation. An advanced 115V lithium-ion battery and latest-generation 15-kW motor-generator unit helps increase fuel economy.

Buick LaCrosse with eAssist technology also features improved underbody aerodynamics and tires optimized for performance and fuel economy, as well as active control of front-end airflow that improves aerodynamics and engine warm-up.

Electronically controlled shutters in the lower grille close at higher speeds to push more air over the vehicle, which increases aerodynamic efficiency to enhance fuel economy. All of these technologies increase the eAssist system’s regenerative braking capability, while also improving the vehicle’s efficiency while driving.

LaCrosse with eAssist includes an ECO gauge on the instrument panel that continuously responds to driving behavior, enabling the driver to drive with maximum efficiency. It also features a hill-assist system that captures brake pressure to help the driver more comfortably accelerate from a stop on a moderate or steep grade. It does this by greatly reducing the tendency of the vehicle to roll backward with the engine in shut-down mode.

Interested in the 2012 Buick LaCrosse Wisconsin?  Give us a call at (608) 271-1601.

New Infiniti Performance Line (IPL) G Coupe Arrives At Zimbrick Infiniti of Madison

Tuesday, December 21st, 2010

IPL Infiniti G Coupe WisconsinZimbrick Infiniti of Madison, a Wisconsin Infiniti dealership assisting the community with their automotive needs since 1993, announces the arrival of the Infiniti Performance Line with the 2011 IPL Infiniti G Coupe.

The Infiniti Performance Line, or IPL, offers a new level of premium performance for Infiniti vehicles, focusing not just on engine power and acceleration, but also on redefining total vehicle performance. IPL promises unique driving attributes with exclusive designs, different from other Infiniti models in each selected Infiniti line. The 2011 IPL G Coupe is the first of what is expected to be a range of IPL performance vehicles in the future.

Infiniti Performance Line vehicles, now available at Zimbrick, are targeted at buyers seeking performance luxury vehicles that express a greater degree of individual style. The limited production IPL vehicles begin with Infiniti’s legendary emotional design and Japanese craftsmanship – and then heighten the luxury and performance levels through modifications to the exterior, interior, engine tuning and suspension.

“IPL was conceived to create a new premium performance envelope, going beyond equipment upgrades to accelerate the very soul of Infiniti’s Inspired Performance,” said Infiniti Vice President Ben Poore. “IPL brings all the elements together, styling harmonized with performance, exhaust note with acceleration feel, ride comfort and confident handling. It’s the perfect formula for unmatched driving exhilaration.”

How would you like to drive the 2011 IPL G Coupe Wisconsin?

Zimbrick Buick/GMC West #1 Buick GMC Dealership In Wisconsin For November 2010

Wednesday, December 15th, 2010

Wisconsin Buick GMCZimbrick Buick/GMC West, a new car dealer Madison has turned to for their Buick needs since 1965 and their GMC needs since April 2010, announces that they are the number-one Buick/GMC dealership in the state of Wisconsin for November 2010.

With the most new Buick and GMC vehicles sold for the month, sales manager Tony Tretter says that this accomplishment is attributable to both GM’s impressive vehicle line-up and his entire team at Zimbrick.

“Being Wisconsin’s number one Buick/GMC dealer is a testament to GM’s excellent Holiday Event offers, our great inventory of 2011 Buick and 2011 GMC vehicles and our entire sales team for stepping up with this awesome month,” Tretter said.  “We stand by our commitment to outstanding customer service, and I really think that shows with these results.”

Being the number one Wisconsin Buick/GMC dealership is even more impressive considering the massive amount of change that occurred at the dealership in 2010.

Adding the GMC franchise in April 2010, Zimbrick Buick West was renamed Zimbrick Buick/GMC West.  The addition of the GMC brand, along with the launch of the Buick Regal, added an additional eight vehicle models to the dealership’s inventory.

The Buick/GMC service department has also undergone extensive remodeling to facilitate higher service volume from the addition of GMC and Saturn authorized service (added in January 2010) .

“It was a slight transition to accommodate the addition of this many drivers and vehicles, and we’re constantly growing and evolving to better serve our customers,” Tretter said.  “We’ve adapted to selling and servicing both Buick and GMC vehicles, and welcome more Madison GMC drivers to visit our dealership and see what we have to offer.”

Zimbrick Fish Hatchery Road Joins Latino Chamber of Commerce of Dane County

Wednesday, December 15th, 2010

Zimbrick Fish Hatchery Road has joined the Latino Chamber of Commerce of Dane County.

Zimbrick, which employs a number of Latino people in their sales and service departments and proudly helps Latino people with their automotive needs, also sponsored the Latino Chamber’s 3rd Annual Gala Dinner event on November 19, 2010.

Starting in the month of December, a Zimbrick employee working out of the Madison Honda dealer has been promoted solely to assist customers of Latino descent.  It is for all of these reasons that the combination of Zimbrick and the Latino Chamber was a natural fit.Latino Chamber of Commerce of Dane County

“Zimbrick is well known throughout the Latino community for quality products, service and always putting the customer’s needs first,” says Gabriel Sanchez, president of the Latino Chamber of Commerce.  “We welcomed Zimbrick to become part of our Chamber as a sterling example to all entrepreneurs of how hard work and attention to detail can help them achieve success and longevity.”

The Latino Chamber of Commerce of Dane County was established to bring a significant presence in the Dane County economy through contributions to the development and success of Latino businesses. By providing resources and technical assistance to Hispanic business people, we enable them to create, sustain and grow their businesses.

Zimbrick Saab Previews The New 2011 Saab 9-4

Thursday, December 9th, 2010

2011 Saab 9-4 WisconsinZimbrick Saab, a Saab dealer Wisconsin has turned to for their new and used car needs since 1981, announces an exciting new vehicle coming down the pipe from Saab – the all-new 2011 Saab 9-4.

Scheduled to go on sale at our Madison Saab dealer in May next year, the 9-4 brings unique Saab design and engineering values to the growing mid-size crossover segment.  With distinctive Scandinavian and aircraft-inspired looks, it also offers car-like handling and ride characteristics that challenge class benchmarks.

“We’re excited to give our Saab customers a family-friendly option in our new vehicle line-up,” Zimbrick Saab sales manager Geoff Turnbull said.  “The 2011 9-4 should be very appealing to Madison Saab customers with its V6 engine and advanced all wheel drive system.”

The Saab 9-4 made its world premiere at the Los Angeles Auto Show, expanding Saab’s product portfolio to three car lines and will provide a fresh, alternative choice for independently-minded crossover buyers. It is an important next-step in the Swedish brand’s renaissance as an independent premium car manufacturer.

Muscular and sporty to drive, the 9-4X is aligned in looks and size between the 9-3X all-rounder and new 9-5 sedan. Outside and inside, it communicates its Saab identity with clean, uncluttered design and signature motifs, such as its wraparound-effect windshield, ice block lighting theme, driver-focused cockpit and flexible cargo handling.

2011 Saab 9-4 MadisonIn true Saab tradition, the 9-4X delivers on its sporty persona. It is configured around a unique, purpose-designed crossover body structure, which has been key to delivering its exceptional handling and ride properties. Car-like driving dynamics are supported by Saab’s advanced all-wheel-drive system, Saab XWD, and DriveSense adaptive chassis control.

Under the hood, nestles a choice of compact and efficient V6 engines, naturally-aspirated or turbocharged. The 265 hp, 3.0-liter motor for the entry-level model features direct fuel injection and variable valve timing; while the 300 hp, 2.8-liter exchanges direct injection for twin-scroll turbocharging and is exclusive to top-of-line Aero variants. Both engines are mated to six-speed automatic transmissions under adaptive, electronic control.

“The 9-4X significantly broadens the appeal of the Saab brand,” says Saab Automobile CEO Jan Åke Jonsson. “It gives us entry to the fast-growing crossover segment with a vehicle that reflects our brand values in key areas, such as progressive Scandinavian design and sporty, responsible driving performance. The 9-4X is an exciting package and we’re confident it will appeal to many existing Saab owners, as well as win new customers for the brand.”

Zimbrick Infiniti Anticipates Arrival Of New 2012 M Hybrid

Wednesday, December 8th, 2010

2012 Infiniti M Hybrid MadisonZimbrick Infiniti of Madison announces the upcoming launch of the 2012 Infiniti M Hybrid.

Tentatively scheduled for spring 2011, the launch of this vehicle marks Infiniti’s first entry into the realm of hybrid vehicles.

The biggest question when inquiring about a hybrid vehicle is miles per gallon.  Hitting 30 mpg on the highway and averaging 27 mpg combined for both city and highway driving, this V6 engine sips gas at a similar pace as a 4-cylinder engine.

Designed to be just as efficient as it is powerful, the Infiniti M Hybrid utilizes a parallel hybrid system that enables the electric motor and gas engine to work simultaneously or individually.  The M Hybrid can operate strictly in electric mode while driving at speeds up to 62 mph and coasting at speeds up to 85 mph.

Steering in the Infiniti M Hybrid is controlled by a unique system that uses an electric motor to create hydraulic oil pressure, allowing the M Hybrid to maintain the familiar feel of a traditional power steering system while enhancing fuel economy.

Infiniti isn’t holding back on performance even though they are improving fuel efficiency.  The Infiniti Direct Response Hybrid system delivers the performance demanded from a luxury sport sedan while providing the efficiency you expect from an economy car.

The use of the 3.5L V6 engine gives the vehicle a great balance between performance and efficiency.  Precise, high-speed motor control technology lets the driver experience all 360 horsepower, taking the Infiniti M Hybrid from 0 to 60 mph in less than 6 seconds.

From the sounds of things, the new 2012 Infiniti M Hybrid will be a welcome addition to the vehicle family at our Zimbrick Infiniti of Madison car dealership!

Zimbrick Honda Partners With Local Prep Basketball Teams

Tuesday, December 7th, 2010

Zimbrick Madison BasketballZimbrick Honda is increasing their involvement in the realm of local Madison high school athletics.

In the coming months, we have partnered with two boy’s basketball programs and continue our sponsorship of Prep Mania on 100.5 FM ESPN Madison radio.

Zimbrick Honda will be sponsoring the “Whiteout” event at Monona Grove High School in conjunction with the varsity boy’s basketball team on December 18, 2010.  During the school day, students will wear special, themed t-shirts provided by Zimbrick.

This partnership with Monona Grove High School is happening through their Sports and Entertainment Marketing class.  Working with Zimbrick’s marketing department, students are given a first-hand account of what happens behind the scenes during sponsorships with local business.

Zimbrick Honda is also partnering with the boy’s basketball team at James Madison Memorial High School.  As part of the sponsorship, Zimbrick Honda will be featured in a full-page advertisement in their program.

In addition, Zimbrick Honda will continue its support of Prep Mania on 100.5 FM ESPN Madison.  After an exciting prep football season that saw neighbor city Waunakee win the Division 2 state championship, Prep Mania focuses its attention on basketball.  Tune in on game night for coverage of your favorite hometown team.

Our Madison Honda dealership wishes every local boy’s and girl’s basketball team the best of luck in the coming season!

Video: Celebrating the snow with Infiniti of Madison!

Wednesday, December 1st, 2010

Zimbrick Infiniti of Madison is getting in the winter spirit with the Limited Engagement Winter Event.

The snow lightly falls as we post this, but all of us here at Zimbrick are looking forward to snowballs.

 



Welcome to Zimbrick at Fish Hatchery Road!

Stop by and visit us today at Zimbrick at Fish Hatchery Road, your local Buick, GMC, Honda, Infiniti, Saab dealership serving Madison and surrounding areas. Here at Zimbrick at Fish Hatchery Road, we carry new Buick, GMC, Honda, Infiniti, Saab, used cars, trucks and SUVs to fit every need. We take pride in the vehicles we sell and strive to succeed in great customer experience and satisfaction.

At Zimbrick at Fish Hatchery Road we give you easy access to the most up-to-date internet car buying tools: you can quickly view our New Inventory, Used Vehicle Inventory, research or compare your new vehicle, request a test drive, apply for financing, schedule your next service appointment, or even get door to door directions. Give us a call at (608) 270-7799!

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