Zimbrick Buick West, a Madison Buick dealer Wisconsin has turned to for their vehicle needs since 1965, announces Buick’s plans to launch the 2012 Buick Verano.
The all-new 2012 Buick Verano compact luxury sedan is the brand’s third new model in the past two years and first in the compact luxury segment.
Verano goes on sale at Zimbrick Buick West in the fourth quarter of 2011, the latest model in a product renaissance that began with the Enclave and continued with the LaCrosse and Regal. Like them, Verano is distinguished by luxury and technology, including 10 standard air bags, an available heated steering wheel and a next-generation radio system with OnStar-powered connectivity that enables seamless communication between the Verano and the driver’s smart phone.
An Ecotec 2.4L and six-speed automatic powertrain combination is standard and delivers an estimated 177 horsepower (132 kW) and 170 lb.-ft. torque (230 Nm), 0-60 mph performance of 8.0 seconds and an estimated 31 mpg on the highway. A 2.0L turbo engine will be offered in the future.
In part one of the Buick Verano preview, Zimbrick Buick West points out the sculpted design and the luxurious interior that Buick is known and loved for.
Sculpted Design
Verano carries the modern Buick design cues introduced on the Enclave and interpreted for the LaCrosse and Regal. They include a bold, detailed black chrome waterfall grille, prominent blue translucent projector beam headlamps, portholes, chrome accents, premium wheels and a tailored body-to-wheel relationship. An arching roofline connects a steeply raked windshield and fast-sloping rear pillars to give the car a sporty profile that’s complemented by large, 17-inch standard multi-spoke forged alloy sterling silver-finish wheels. Two premium 18-inch wheel designs are available.
“Verano translates Buick’s sculptural design language in a new size, with all the refinement and attention to detail pioneered by the Enclave and LaCrosse,” said Dave Lyon, design director. “Beyond all that, it’s simply a great-looking car. It has great proportions and sophisticated details that will look great for years to come.”
Unique to Verano are translucent blue projector-beam headlamps, which give the car a distinctive, upscale appearance. A palette of rich colors enhances the premium look, including Claret Red Tintcoat and White Diamond Tricoat. Other exterior color choices include Black, Olympic White, Switchblade Silver Metallic, Cyber Gray Metallic and Mocha Bronze Metallic.
Luxurious Interior
Complementing Verano’s precisely crafted, premium-accented exterior is an interior marked by exceptional seat comfort and support, as well as premium soft-touch materials, including ambient lighting inspired by the LaCrosse. Metallic and wood trims and warm ambient lighting make the cabin an inviting environment.
Neutral and medium titanium colors are offered on interiors with leatherette/fabric seating surfaces, while ebony, cashmere and a unique Choccachino color are offered on the available leather-trimmed interiors. Verano uses the same premium leather material for the seats that is used on the LaCrosse.
The instrument panel blends with an integrated center stack that houses the infotainment display, climate controls and radio controls. Flush-mounted components within the center stack have a gap tolerance of less than 1 mm, while the instrument panel-to-door panel gaps are less than 5 mm. Those tolerances are among the best in class.
Verano’s headliner cover is made of a knit material that is one of five layers of an acoustically designed headliner to help quiet the passenger compartment. The interior pillar and other moldings are color- and grain-matched to the headliner.
Part two of Zimbrick’s Verano preview coming soon!
Tags: 2012 Buick, 2012 Buick Verano, 2012 Verano, Buick Verano, Zimbrick Buick West, Zimbrick Buick/GMC West


[...] Wisconsin, it is an all-new compact luxury sedan coming out in the fourth quarter of 2011. Read Part One of our preview if you would like to catch up [...]
[...] you need to get caught up on the breadth of information that we’ve collected, check out part one and part two of our introduction to the 2012 Verano. We have a bunch of interesting notes from [...]