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Zimbrick Fish Hatchery Road Blog

An engaging, informing, and entertaining perspective on Zimbrick Fish Hatchery Road and its brands.

Archive for May, 2012

2013 Buick Enclave Preview – Part 1 Of 3

Tuesday, May 29th, 2012

2013 Buick EnclaveZimbrick Buick West is proud to preview the new 2013 Buick Enclave, an evolution of the industry’s best-selling three-row luxury crossover.  This is part one of a three-part preview of the 2013 Buick Enclave.

It offers new styling, new safety technologies, in-vehicle connectivity and a more refined driving experience.

LED daytime running lamps and LED taillamps complement a more sculpted exterior design. The interior is more contemporary, with ambient lighting and IntelliLink in-vehicle communications with touch-screen control and navigation. The industry’s first front center air bag system and new dual-flow front struts highlight the safety and performance enhancements.

The 2013 Buick Enclave made its public debut at the New York Auto Show, and it goes on sale in the fall of 2012.

2013 Enclave“The 2013 Enclave advances the award-winning design, craftsmanship and technology that reintroduced Buick to a new generation of customers,” said Tony DiSalle, U.S. vice president of Buick Marketing. “We evolved the interior and exterior design, increased luxury amenities and materials, and engineered purposeful technologies that will make the Enclave continue to resonate with luxury crossover owners.”

Enclave saw record sales in 2011, making it more popular than the three-row crossovers from Acura, Audi and Lincoln. More than 58,000 were sold last year – with nearly 50 percent sold to customers switching from non-General Motors vehicles.

The Enclave is offered in front-wheel-drive and all-wheel-drive models, and powered by a direct-injected 3.6L V-6 and an updated six-speed automatic transmission that contribute to the more refined driving experience. Buick’s QuietTuning engineering process reduces, blocks and absorbs unwanted noise from the Enclave’s cabin, making it quieter than a Lexus RX350.

Zimbrick Buick West is excited for the arrival of the 2013 Buick Enclave.  When the vehicle arrives, allow the team at Zimbrick Buick West to help you make an informed decision on which 2013 Enclave best fits your needs.

Stay tuned for Part 2 of this three-part preview of the 2013 Buick Enclave!

Honda Earns Multiple Honors in AutoPacific’s 2012 Vehicle Satisfaction Awards and Total Car Score’s 2012 Top Scoring Car Awards

Tuesday, May 29th, 2012

AutoPacificGood news – five Honda models garner a total of seven awards that highlight owner satisfaction or combined authoritative opinion.  Better news – Zimbrick Honda has an excellent selection of these award-winning 2012 Honda vehicles!

Honda has captured three of AutoPacific’s 2012 Vehicle Satisfaction Awards for the 2012 Honda CR-V, Odyssey and Pilot, and four of Total Car Score’s inaugural Top Scoring Car Awards for the 2012 Honda Ridgeline, Fit, Odyssey and CR-V.

“It’s fantastic to have so much of Honda’s outstanding product line represented in these awards,” said Michael Accavitti, vice president of marketing operations for American Honda. “AutoPacific’s awards tell us we’re creating truly satisfied owners, and the Total Car Score awards demonstrate how widely and well regarded Honda’s products are among top authoritative sites.”

AutoPacific’s 2012 Vehicle Satisfaction Awards (VSA) are based on over 75,000 surveys completed by owners of new cars and light trucks in the United States in the first quarter of 2012. TTotal Car Scorehe VSAs are based solely on owner input, and are an accurate measurement of how satisfied new car and light truck buyers are with their recently purchased vehicle.

The Top Scoring Car Awards are based on Total Car Score’s ranking formula, which utilizes the ratings from trusted automotive sites converted into a simple percentage. These ratings are translated into a single Total Car Score that allows car shoppers to quickly and easily compare cars.

Zimbrick Honda was established in 1973 and has been a cornerstone franchise for Zimbrick Fish Hatchery Road.  The dealership has a highly rated Honda service facility, Honda parts department and Honda body shop.

Zimbrick Honda Delivers Outstanding Customer Service Experiences

Wednesday, May 9th, 2012

We are proud to announce that both Zimbrick Honda at Fish Hatchery Road and Zimbrick Honda Service Center at Grand Canyon Drive have been named a top Customer Service Experience (CSE) performer for 2011!

The CSE award is presented by Honda North America to dealerships enrolled in the Professionals Recognition Program who achieve an overall CSE score of 92.0 or better for customer satisfaction in parts and service during the previous year. This success reflects their continued dedication to delivering the highest quality of work and level of customer service that we strive to achieve at all Zimbrick dealerships.

“We have won the CSE award from Honda every year since it started, 7 years in a row,” service manager Charlie Cupp said.  “I am proud of our team and the effort they put into following the Zimbrick Vision of delivering outstanding customer service.”

Customer Service Experience Award Zimbrick Honda

Customer Service Experience Award Zimbrick Honda Service Center



Welcome to Zimbrick at Fish Hatchery Road!

Stop by and visit us today at Zimbrick at Fish Hatchery Road, your local Buick, GMC, Honda, Infiniti, Saab dealership serving Madison and surrounding areas. Here at Zimbrick at Fish Hatchery Road, we carry new Buick, GMC, Honda, Infiniti, Saab, used cars, trucks and SUVs to fit every need. We take pride in the vehicles we sell and strive to succeed in great customer experience and satisfaction.

At Zimbrick at Fish Hatchery Road we give you easy access to the most up-to-date internet car buying tools: you can quickly view our New Inventory, Used Vehicle Inventory, research or compare your new vehicle, request a test drive, apply for financing, schedule your next service appointment, or even get door to door directions. Give us a call at (608) 270-7799!

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