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Zimbrick Fish Hatchery Road Blog

An engaging, informing, and entertaining perspective on Zimbrick Fish Hatchery Road and its brands.

Archive for the ‘Automotive Service & Maintenance’ Category

Employee Focus: Chad & Paintless Dent Repair

Thursday, February 28th, 2013

One of those inconvenient truths is that our vehicles get dinged up over the years.  Sometimes you get the dents and forget them.  Sometimes you can’t stop looking at them.  Enter paintless dent repair.

Looking for paintless dent repair Madison Wisconsin?  Chad from the Zimbrick Body Shop at Fish Hatchery Road can help!

The auto body shop at Zimbrick Fish Hatchery Road has been repairing dented vehicles since 1965. Zimbrick Body Shop is full of people like Chad who can make your car look like new again through techniques like paintless dent repair.

Take a virtual seat next to Chad and listen to him describe how we makes vehicles look better through paintless dent repair in the video below:

GMC Pro Grade Protection On 2013 Sierra 1500 Trucks

Friday, February 1st, 2013

GMC Pro Grade ProtectionGMC Pro Grade Protection - another great reason to purchase a 2013 GMC Sierra 1500.

If you’re considering purchasing a 2013 GMC Sierra 1500 in Madison Wisconsin and want to hear more about GMC Pro Grade Protection, schedule an appointment with one of our GMC specialists at Zimbrick GMC West by calling (608) 270-7799.

GMC Pro Grade Protection

GMC pickups are engineered to last, and now, 2013 Sierra 1500 ½-ton pickup truck owners will receive a higher level of coverage that includes standard scheduled maintenance. It’s known as GMC Pro Grade Protection.

GMC Pro Grade Protection covers standard scheduled maintenance costs for two years or 24,000 miles – whichever comes first – for all 2013 GMC Sierra 1500s sold between Feb. 1 and Feb. 28, 2013.

Combined with the Sierra 1500’s five-year/100,000-mile powertrain warranty and three-year/36,000-mile bumper to bumper warranty – whichever comes first – GMC Pro Grade Protection delivers the best pickup coverage in the industry.

Coverage is included in the price of the vehicle. GMC Pro Grade Protection includes regularly scheduled oil changes, oil filter replacements, tire rotations and multi-point vehicle inspections. Customers will be eligible whether they lease or purchase and the coverage is completely transferable between owners.

“Pickup owners tend to keep their vehicles longer than most, so it’s essential that GMC holds the Sierra to the highest standards possible,” said Brian Sweeney, vice president of GMC Sales and Service. “We want potential customers to know that our Professional Grade trucks come with class-leading coverage and an engaged dealership service experience.”

Retail Sierra 1500 sales were up 41 percent year-over-year in January, while total sales were up 39 percent. Sales all Sierra models – including 2500HD ¾-ton and 3500HD 1-ton were up 38 percent retail and 35 percent total, enough growth for Sierra’s best January since 2008.

View Zimbrick GMC West’s entire inventory of 2013 GMC Sierra 1500 trucks here – http://www.zimbrickfishhatcheryroad.com/new-gmc?model=Sierra+1500

Get To Know Your Zimbrick Honda Master Technicians

Friday, January 25th, 2013

Zimbrick Honda prides itself on its strong team of Honda master technicians. These are the people that get their hands dirty to make your Honda run smoothly. Zimbrick Honda has nine Honda master technicians, more than any other Honda dealership in Wisconsin.

Zimbrick Honda prides itself on giving its employees the training necessary to help them excel in their careers. In this video, our Honda Master Technicians tell a little about themselves and what it took to become a Honda Master Technician.

Becoming a Honda Master Technician is no easy task. In order to be recognized as a Master Technician the technician must first obtain the status as a Certified ASE Master Technician. After that, they must spend countless hours studying and successfully passing over 200 online Honda tests specific to the diagnostic, repair and maintenance of a Honda vehicle.

During this training period they will also attend week-long, hands-on training session at an American Honda Training Center. This training process can years to complete.

Only 15% of all Honda Technicians ever achieve the Honda Master Technician status.

Sam Scott Zimbrick Honda Master Technician

Sam Scott

Bob Edgren Zimbrick Honda Master Technician

Bob Edgren

Paul Perkins Zimbrick Honda Master Technician

Paul Perkins

Noel Arbuckle Zimbrick Honda Master Technician

Noel Arbuckle

Kevin Carden Zimbrick Honda Master Technician

Kevin Carden

Dean Baley Zimbrick Honda Master Technician

Dean Baley

Dave Dewey Zimbrick Honda Master Technician

Dave Dewey

Brad Pflager Zimbrick Honda Master Technician

Brad Pflager

Bob Hauser Zimbrick Honda Master Technician

Bob Hauser

Madison Honda Body Shop At Zimbrick Earns ProFirst Recognition

Friday, December 14th, 2012

ProFirstZimbrick Body Shop, your gold-award Best of Madison body shop for two straight years, was recently recognized as a ProFirst collision repair facility by American Honda Motor Company. We are your number one Madison Honda body shop.

When you want professional, quality collision repair, consider a ProFirst shop.  They are recognized by American Honda for their commitment to a higher level of customer satisfaction through training and technology.

I-CAR Gold Class Training

I-CAR (The Inter-Industry Conference on Auto Collision Repair) is an international, not-for-profit organization.  They are dedicated to training those in the collision industry with the knowledge and skills necessary to achieve a complete and safe repair.

Shops who achieve I-CAR’s highest level of training are awarded the I-CAR Gold Class Professionals designation.  Their dedication and commitment to training staff involved in the repair process is unmatched.  The Gold Class designation is the highest training level recognized in the industry.  Every ProFirst collision repair facility has the distinction of being an I-CAR Gold Class Professional.

Honda-Specific Training

Madison Honda Body Shop

Madison Honda Body Shop


In addition to the I-CAR Gold Class designation, each ProFirst shop has received Honda-specific training through I-CAR. The training provides Honda-specific information about vehicle construction materials and general repair considerations.  The training also provides specific repair procedures, manufacturer’s position statements relative to vehicle repair, hybrid electric and alternative fuel vehicle repair considerations.

When you need auto body repair in southern Wisconsin, consider our Madison Honda body shop at Zimbrick. We are recognized by Honda for our training and commitment to a higher level of customer satisfaction.

Your Madison Honda Body Shop

Zimbrick Body Shop is truly your Madison Honda body shop. The Honda dealership at Zimbrick Honda has been in business since 1973 – almost 40 years of oustanding customer service.

You can expect more from Zimbrick Body Shops than from other repair shops. We offer a variety of services in Madison including:

  • I-CAR Platinum certified technicians for all brands
  • Automotive glass replacement and repair
  • Paintless dent repair
  • Structural repair and frame straightening
  • Free shuttle service
  • On-site rental cars
  • 3 convenient locations
  • Environmental friendly water borne paint finishes

Chuck Howarth: Service Director At Zimbrick Honda

Tuesday, November 27th, 2012

Chuck HowarthZimbrick Honda service director Chuck Howarth discusses in the video below what sets Zimbrick Honda apart from other Honda dealerships.

Chuck is originally from Janesville, Wisconsin. He has been a part of the Zimbrick family since September 12, 1983 – working on 30 years of outstanding customer service! He enjoys spending time with his family, boating, and water skiing.

Chuck prides himself on “WOW” service, long-term employees who know the Honda product and are active members of the Madison community, the recent expansion/construction project for our service department, and the Zimbrick Honda‘s many President’s Awards from Honda.

For more information on our Zimbrick Honda service department or to schedule a service appointment with one of our Honda service consultants, please visit http://www.zimbrickfishhatcheryroad.com/honda-service.

GM Certified Elite Service At Zimbrick Buick/GMC West

Friday, August 10th, 2012

Zimbrick Buick GMC West ServiceThe service department at Zimbrick Buick/GMC West has achieved GM Certified Elite status!

Zimbrick Buick/GMC West has surpassed the requirements in six key categories pertaining to automotive service, including customer satisfaction and technician training.

“A very big thank you to all of my team for being selected as a General Motors Certified Elite dealership,” service manager Tony Maglio said.  “This is a very presigious accomplishment, and one that we couldn’t have done without our outstanding customers.”

General Motors Certified Elite Program is designed to reward those dealerships that perform all parts of their fixed operations business better than any other GM dealer.

For perspective on how difficult it is to become GM Certified Elite, Zimbrick Buick/GMC West was the only dealership out of 30 dealers in the entire region to accomplish this.  Only 125 dealers throughout the nation received this exclusive award.

Zimbrick’s 47th Birthday Sale Body Shop Special

Tuesday, June 5th, 2012

Zimbrick Birthday Sale

Last but certainly not least, our Best of Madison-award winning Zimbrick Body Shop has an offer for you during Zimbrick’s 47th Birthday Sale!

Do you have an annoying ding or dent that you notice every time you walk towards your vehicle?  Do you have a chip in your windshield that you’ve always wanted to fix?  Our body shop can fix those for just $47 each during the month of June!

Each repair has a $75 value.  Dents must be quarter size or less, with undamaged paint, and accessible without the need for drilling holes or removing trim.  Windshield repairs must be nickel size or less and outside the driver’s field of vision.

Our Zimbrick Body Shop is here for you in three locations around Madison, and they service all makes and models.  They have the latest technology, factory training, tools, and equipment, plus access to manufacturer information that other body shops in Madison just don’t have.

Why take the risk with someone else?  Stop by Zimbrick Body Shop and take advantage of this great offer!

Zimbrick’s 47th Birthday Sale Service Special

Tuesday, June 5th, 2012

Zimbrick Birthday Sale

Zimbrick’s 47th Birthday Sale fun doesn’t stop on the sales floor!  Our Zimbrick service departments are getting in on the savings as well.

For the entire month of June, you can get an oil change (lube/oil/filter), tire rotation AND a multi-point inspection for just $47.  Three great services, one great price!

All of our Zimbrick Fish Hatchery Road service departments and our Zimbrick Honda Service Center at Grand Canyon Drive are participating in this service offer.  That includes Zimbrick Honda, Zimbrick Infiniti of Madison, and Zimbrick Saab.  Zimbrick Buick/GMC West, which is also the authorized Saturn service center in Madison, is in.  Zimbrick Isuzu/Import Service is in.

No matter what you drive, Zimbrick Fish Hatchery Road extends this offer to you!  Even if you didn’t buy your vehicle from Zimbrick.  Even if you’ve never serviced your car at Zimbrick before.

Synthetic extra.  Not valid with any other coupons or discounts.  Some exclusions may apply.  See store for full details.

Our birthday, your savings!

Hail Damage Repair At Zimbrick Body Shop

Monday, April 4th, 2011

Madison Hail StormMadison and the surrounding area was hit with yet another thunderstorm last night which produced hail larger than golf balls.  Zimbrick Body Shop is the place to turn for your hail damage repair.

Zimbrick has three locations in the Madison area for your convenience:

  • Our Fish Hatchery Road campus at 1601 W Beltline Hwy:  608-273-2060
  • Our Eastside campus at 5421 Wayne Terrace:  608-441-3475
  • Our Stoughton Road location at 1707 N Stoughton Road:  608-241-5201

From paintless dent repair to windshields, our team knows how to take care of your car better than anyone else!

Zimbrick Honda Launches VIP Loyalty Rewards Program

Wednesday, January 26th, 2011

Zimbrick Honda VIP Loyalty Rewards

Zimbrick Honda and Zimbrick Honda Service Center, two Wisconsin Honda service destinations Madison has turned to for their vehicle needs, are now offering the VIP Loyalty Rewards Program.

The program is really simple. Just ask for a membership tag and attach it to your car keys. Each time you visit Zimbrick, you have another opportunity to earn points.

If you change cars, no problem. Your loyalty tag is completely transferable. In fact, feel free to share your reward card with any family member that needs to purchase or have service on their vehicle. The more people that participate, the more rewarding it is for you.

Just visit our rewards page – http://zimbrickhonda.com/Honda-Loyalty/ – and click on the “Enroll Now” button on the top of the page. Fill in the request form and your loyalty tags will be sent to you. Loyalty tags can also be picked up by visiting our store anytime.

Anybody can join, with any make or any model vehicle. We take pride in servicing your car, no matter what make or model. We always use your manufacturer’s recommended parts and top quality oils.

The following are the guidelines to our VIP Loyalty Rewards Program:

  1. VIP Loyalty Rewards Program offer values and rewards may be combined with other offers and discounts, unless otherwise stated at the time of redemption.
  2. Your reward card is valid at Zimbrick Honda only.
  3. No purchase is necessary to receive a rewards card.
  4. Points can be earned on the purchase of gift cards. Points are not earned when gift cards are used as payment.
  5. For every one-dollar purchased, your account will be credited with one point.
  6. All transactions are accompanied by a receipt showing the total amount of each transaction, total points in your account, rewards earned but not yet redeemed and any incentive offers you are eligible for.
  7. You may occasionally receive complimentary incentive offers. Incentive offers may be issued in recognition of various events, such as birthdays and anniversaries. You will be notified of offer eligibility via E-mail and/or your transaction receipt.
  8. Neither a receipt nor letter is necessary for offer redemption. To redeem an offer or reward, you must request a specific offer at the time of sale. You may request an updated account status prior to redemption.
  9. Points earned on a transaction may not be applied towards the current transaction but may be applied towards any subsequent transactions.
  10. Points redeemed during reward redemption are deducted from your account balance at time of redemption.
  11. As per each store’s discretion, redemption of incentive offers may be limited to one per transaction.
  12. Offer values and rewards may only be redeemed by the cardholder and are transferable only to immediate family members.
  13. Terms and conditions of the VIP Loyalty Rewards Program may be modified at anytime.
  14. We reserve the right to discontinue the VIP Loyalty Rewards Program at anytime, and without notice. In the event that the VIP Loyalty Rewards Program is discontinued, at the stores discretion, outstanding points earned and incentive offers made may still be honored.
  15. We reserve the rights to discontinue membership privileges and void your point balance if any unauthorized points are accrued or redeemed.
  16. We reserve the right to discontinue membership privileges if the members account remains inactive for more than 24 months.
  17. Certain state(s) may have additional restrictions or exclusions.
  18. The maximum amount of points earned in any one transaction is 5,000. The maximum amount of points earned in a lifetime is 5,000.
  19. Additional restrictions may apply. Please see Zimbrick Honda or Zimbrick Honda Service Center for complete details.


Welcome to Zimbrick at Fish Hatchery Road!

Stop by and visit us today at Zimbrick at Fish Hatchery Road, your local Buick, GMC, Honda, Infiniti, Saab dealership serving Madison and surrounding areas. Here at Zimbrick at Fish Hatchery Road, we carry new Buick, GMC, Honda, Infiniti, Saab, used cars, trucks and SUVs to fit every need. We take pride in the vehicles we sell and strive to succeed in great customer experience and satisfaction.

At Zimbrick at Fish Hatchery Road we give you easy access to the most up-to-date internet car buying tools: you can quickly view our New Inventory, Used Vehicle Inventory, research or compare your new vehicle, request a test drive, apply for financing, schedule your next service appointment, or even get door to door directions. Give us a call at (608) 270-7799!

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