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Archive for the ‘Manufacturer News’ Category

2013 Buick Enclave Gets Five-Star Rating From NHTSA

Wednesday, March 13th, 2013

2013 Buick Enclave Madison WisconsinLooking for another reason to own a 2013 Buick Enclave Madison Wisconsin?  How about a top safety rating?

Read the below press release from Buick for more information.  If you’re interested in test driving a 2013 Buick Enclave, please call Zimbrick Buick West at (608) 270-7799 or visit http://www.zimbrickbuickwest.com to view our entire selection of new Buick vehicles.

The 2013 Buick Enclave seven-passenger luxury crossover has earned the National Highway Traffic Safety Administration’s highest safety-test honor: a five-star overall rating. The refreshed 2013 Enclave joins the mechanically related GMC Acadia in earning a five-star overall rating.

Though the pre-refresh Buick Enclave also received a five-star overall safety rating from the NHTSA, the 2013 model improved the SUV’s frontal crash test performance from four to five stars. The 2013 Enclave has a five-star rating in the side crash category, and four stars for the rollover test. In Insurance Institute for Highway Safety testing, the 2013 Buick Enclave is, like the Acadia, a Top Safety Pick. The SUVs have not yet been evaluated in the new small overlap front test, meaning they are not yet eligible for the Top Safety Pick + designation.

While the 2013 Enclave has the expected full set of airbags, a blind spot monitoring system, and a rear cross traffic alert system, the SUV also comes standard with a front center airbag. The safety feature is designed to minimize injuries to the driver and front passenger in far-side impact crashes in which the affected occupant is on the side of the vehicle not hit in the collision, Buick says.

Through the first two months of 2012, the Buick Enclave is the brand’s best-selling vehicle, with 10,136 units sold.

2013 Buick Enclave Madison Wisconsin

Zimbrick Buick West is the best place to buy a 2013 Buick Enclave in Madison Wisconsin.  Our product specialists can tell you everything about every new Buick vehicle in a no-pressure and friendly environment.

If you’re looking for more information on the vehicle itself, our entire team is at your service to make sure that you get in the vehicle that best fits your needs.

Call (608) 270-7799 for more information on the 2013 Buick Enclave and to schedule an appointment with one of our product specialists.

2013 Honda Civic Sedan And Coupe IIHS Top Safety Pick+

Monday, March 11th, 2013

2013 Honda Civic Top Safety Pick+

Honda has recently announced some great news for 2013 Honda Civic owners, and Zimbrick Honda is pleased to pass that news along to you.

The new 2013 Honda Civic Sedan and Coupe have received the highest available safety rating of TOP SAFETY PICK+ from the Institute for Highway Safety (IIHS). This recognition makes the Civic Sedan and Coupe the first and only IIHS Small cars in the industry to earn a TOP SAFETY PICK+.

Interested in the 2013 Honda Civic Madison Wisconsin?  Zimbrick Honda has an outstanding selection of both the 2013 Honda Civic Sedan and the 2013 Honda Civic Coupe.  Not only that, we also have the best 2013 Honda Civic lease and finance specials in the area.

Top Safety Pick+

Honda leads all other brands in achieving TOP SAFETY PICK+ ratings with four models – Civic Sedan and Coupe, and Accord Sedan and Coupe.  Further, for the 2013 model year, all Honda and Acura models tested1 by the IIHS have received a TOP SAFETY PICK or TOP SAFETY PICK+ rating.

“If you want a compact car with a TOP SAFETY PICK+ rating, the 2013 Honda Civic is the only choice,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “We believe this is a distinct competitive advantage, especially as more and more consumers place a premium on crash rating performance.”

The new Civic Sedan, equipped with the second generation of the Honda Advanced Compatibility Body Structure™ (ACE™II), is not only the first Small car to earn TOP SAFETY PICK+ in the industry, but also the first and only to earn the highest possible rating of GOOD on the IIHS’ new small overlap frontal crash test (sometimes called a ‘narrow offset’ test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed.  The ACE™II reinforced body structure found on the 2013 Civic further enhances frontal crash energy through a wider range of these offset and oblique collision scenarios.

Additional standard safety equipment on all Civic models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; and driver and front passenger side airbags.

Honda Safety Leadership Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world’s most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda’s goal to be a company that society wants to exist, and it complements the company’s leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.

Consumer Reports Top Picks 2013 Includes Three Honda Vehicles

Thursday, March 7th, 2013

Consumer Reports rates new vehicles every year and compiles a list of Top Picks.  Three Honda vehicles sold at Zimbrick Honda in Madison Wisconsin made the list of Consumer Reports Top Picks 2013 – Accord, CR-V, and Odyssey.

The 2013 Honda Accord was awarded Top Midsized Sedan., the 2013 Honda CR-V was awarded the Top Small SUV, and the 2013 Honda Odyssey was awarded the Top Minivan.  Honda also took home the most awards out of every manufacturer.

According to Consumer Reports, they judge the picks based on three areas:

  • Road test. Each must rank at or near the top of its category in overall test score.
  • Reliability. Each must have earned an average or better predicted-reliability rating, based on the problems Consumer Reports subscribers reported on 1.2 million vehicles in their latest Annual Auto Survey.
  • Safety. Top Picks must perform adequately if tested in crash or rollover tests conducted by the government or insurance industry.

Interested in the 2013 Honda Accord, the 2013 Honda CR-V, or the 2013 Honda Odyssey Madison Wisconsin?  Call us at (608) 270-7799 to schedule an appointment with a Honda specialist.

View the entire list of Consumer Reports Top Picks 2013 here, or see the below screen capture below for what they said about each of Honda’s winners:

Consumer Reports Top Picks 2013

GMC Pro Grade Protection On 2013 Sierra 1500 Trucks

Friday, February 1st, 2013

GMC Pro Grade ProtectionGMC Pro Grade Protection - another great reason to purchase a 2013 GMC Sierra 1500.

If you’re considering purchasing a 2013 GMC Sierra 1500 in Madison Wisconsin and want to hear more about GMC Pro Grade Protection, schedule an appointment with one of our GMC specialists at Zimbrick GMC West by calling (608) 270-7799.

GMC Pro Grade Protection

GMC pickups are engineered to last, and now, 2013 Sierra 1500 ½-ton pickup truck owners will receive a higher level of coverage that includes standard scheduled maintenance. It’s known as GMC Pro Grade Protection.

GMC Pro Grade Protection covers standard scheduled maintenance costs for two years or 24,000 miles – whichever comes first – for all 2013 GMC Sierra 1500s sold between Feb. 1 and Feb. 28, 2013.

Combined with the Sierra 1500’s five-year/100,000-mile powertrain warranty and three-year/36,000-mile bumper to bumper warranty – whichever comes first – GMC Pro Grade Protection delivers the best pickup coverage in the industry.

Coverage is included in the price of the vehicle. GMC Pro Grade Protection includes regularly scheduled oil changes, oil filter replacements, tire rotations and multi-point vehicle inspections. Customers will be eligible whether they lease or purchase and the coverage is completely transferable between owners.

“Pickup owners tend to keep their vehicles longer than most, so it’s essential that GMC holds the Sierra to the highest standards possible,” said Brian Sweeney, vice president of GMC Sales and Service. “We want potential customers to know that our Professional Grade trucks come with class-leading coverage and an engaged dealership service experience.”

Retail Sierra 1500 sales were up 41 percent year-over-year in January, while total sales were up 39 percent. Sales all Sierra models – including 2500HD ¾-ton and 3500HD 1-ton were up 38 percent retail and 35 percent total, enough growth for Sierra’s best January since 2008.

View Zimbrick GMC West’s entire inventory of 2013 GMC Sierra 1500 trucks here – http://www.zimbrickfishhatcheryroad.com/new-gmc?model=Sierra+1500

2013 Honda Accord LaneWatch Wins Good Housekeeping Award

Wednesday, January 30th, 2013

2013 Honda Accord LaneWatchZimbrick Honda is excited to bring you some good news from Good Housekeeping – they love Honda’s LaneWatch technology!

LaneWatch blind spot display has won a Good Housekeeping 2013 “Very Innovative Products” (VIP) Award, the only automotive product to earn this distinction for 2013 and one of only nine innovative new product winners overall.

Interested in the 2013 Honda Accord Madison Wisconsin?  Zimbrick Honda has an excellent selection, and we would be happy to show you how cool the LaneWatch technology is.

2013 Honda Accord LaneWatch

Good Housekeeping’s 2013 VIP award winners were chosen from more than 1,500 new products evaluated by the scientists and engineers at the Good Housekeeping Research Institute during the past year in the magazine’s state-of-the-art product-testing laboratory. Before any product can be named a VIP award winner, it must also pass the Research Institute’s evaluations for performance and safety.

Debuting on the all-new 2013 Accord, which recently achieved the Insurance Institute for Highway Safety’s (IIHS) new TOP SAFETY PICK+ designation, and now also available on the versatile 2013 Crosstour, LaneWatch uses a camera mounted on the passenger-side mirror to display real-time images of the vehicle’s right-side blind spot on an 8-inch color dashboard display. The image appears when the right turn signal is activated, or when a button on the end of the turn signal stalk is pressed.

“LaneWatch is an intuitive visibility technology that represents the sort of innovation that consumers have come to expect from Honda,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “Automotive products don’t often win Good Housekeeping’s VIP awards, and that makes it even sweeter to have LaneWatch listed among the best new consumer products of 2013.”

The typical field of view for a passenger-side mirror is approximately 18 to 22 degrees, but the LaneWatch field-of-view is about four times greater, or approximately 80 degrees.

The system helps the driver to see traffic, as well as pedestrians, bicycles or other objects in the vehicle’s blind spot. To help make judging distance easier, the display has three reference lines. Drivers are encouraged to visually confirm roadway conditions prior to changing lanes.

Infiniti’s New Naming Strategy

Tuesday, December 18th, 2012

Zimbrick Infiniti of Madison, a Wisconsin Infiniti dealership with almost 20 years of Infiniti expertise, announces some big news regarding Infiniti’s new naming strategy for all new 2014 vehicles.

The news of Infiniti’s new naming strategy comes straight from the desk of Infiniti headquarters as of December 17, 2012.  Read on:

Marking another significant step in its plan to further expand its presence in the premium automotive sector, the company today announced details of Infiniti’s new naming strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti’s new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.

Infiniti's New Naming StrategyThe premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range.

This strategic change reflects Infiniti’s desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.

Infiniti’s New Naming Strategy

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: “Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

Infiniti’s new naming strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand’s future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.

Zimbrick Infiniti of Madison, serving as your Wisconsin Infiniti dealership since 1993, is happy to provide you the latest information when it comes to all things Infiniti.

If you have any questions regarding Infiniti’s new naming strategy, please contact our Zimbrick Infiniti specialists at (608) 270-7799.

Madison Honda Body Shop At Zimbrick Earns ProFirst Recognition

Friday, December 14th, 2012

ProFirstZimbrick Body Shop, your gold-award Best of Madison body shop for two straight years, was recently recognized as a ProFirst collision repair facility by American Honda Motor Company. We are your number one Madison Honda body shop.

When you want professional, quality collision repair, consider a ProFirst shop.  They are recognized by American Honda for their commitment to a higher level of customer satisfaction through training and technology.

I-CAR Gold Class Training

I-CAR (The Inter-Industry Conference on Auto Collision Repair) is an international, not-for-profit organization.  They are dedicated to training those in the collision industry with the knowledge and skills necessary to achieve a complete and safe repair.

Shops who achieve I-CAR’s highest level of training are awarded the I-CAR Gold Class Professionals designation.  Their dedication and commitment to training staff involved in the repair process is unmatched.  The Gold Class designation is the highest training level recognized in the industry.  Every ProFirst collision repair facility has the distinction of being an I-CAR Gold Class Professional.

Honda-Specific Training

Madison Honda Body Shop

Madison Honda Body Shop


In addition to the I-CAR Gold Class designation, each ProFirst shop has received Honda-specific training through I-CAR. The training provides Honda-specific information about vehicle construction materials and general repair considerations.  The training also provides specific repair procedures, manufacturer’s position statements relative to vehicle repair, hybrid electric and alternative fuel vehicle repair considerations.

When you need auto body repair in southern Wisconsin, consider our Madison Honda body shop at Zimbrick. We are recognized by Honda for our training and commitment to a higher level of customer satisfaction.

Your Madison Honda Body Shop

Zimbrick Body Shop is truly your Madison Honda body shop. The Honda dealership at Zimbrick Honda has been in business since 1973 – almost 40 years of oustanding customer service.

You can expect more from Zimbrick Body Shops than from other repair shops. We offer a variety of services in Madison including:

  • I-CAR Platinum certified technicians for all brands
  • Automotive glass replacement and repair
  • Paintless dent repair
  • Structural repair and frame straightening
  • Free shuttle service
  • On-site rental cars
  • 3 convenient locations
  • Environmental friendly water borne paint finishes

2014 GMC Sierra Engine Update

Friday, December 14th, 2012

You’ve seen the all-new 2014 GMC Sierra photos. You’ve watched the all-new 2014 GMC Sierra videos. Are you ready to deep dive into some information on the 2014 GMC Sierra engine?

2014 GMC Sierra Engine

2014 GMC Sierra Engine

Today’s lesson goes into the 2014 GMC Sierra engine. Zimbrick GMC West introduces you to the new EcoTec3 engines.

Before we get any further in the discussion of the 2014 GMC Sierra engine, Zimbrick GMC West would like to welcome you to our Madison Wisconsin GMC dealership to talk about the engine and all the other aspects of the vehicle. Call (608) 270-7799 to schedule an appointment!

2014 GMC Sierra Engine

The 2014 GMC Sierra engine portfolio is updated with the goal of increases in power, torque and fuel efficiency across the board. There will be a 4.3L V-6, a 5.3L V-8 and a 6.2L V-8 offered, all from a shared EcoTec3 engine family. Each engine features standard direct injection, continuously variable valve timing and Active Fuel Management, which means they seamlessly switch to run on four cylinders during light-load driving to save fuel.

The increased power and efficiency of the new engines are the result of more than 10 million hours of sophisticated computer modeling, more than half of which were used to make the best of the combustion process.

The new 4.3L V-6 EcoTec3 engine will offer improved torque and towing capacity for the six in 10 truck owners who tow.

“Rather than adapting a V-6 intended for use in passenger cars, we built a new engine from the ground up based on the unique demands of a truck,” said Jordan Lee, powertrain chief engineer. “Sierra’s 4.3L shares its basic design architecture with the latest iterations of the V-8 engines that GMC owners have trusted for generations.”

Today’s Sierra offers the best V-8 fuel economy in the industry and the new 5.3L EcoTec3 engine features significant updates intended to make it even more efficient. The available 6.2L V-8 EcoTec3 is engineered to provide outstanding capability.

SAE-certified horsepower and torque ratings and EPA fuel economy estimates for the new Sierra are not yet available, but are expected to be finalized early next year.

With the new engine designs and additional developments, customers should expect Sierra’s second-generation Active Fuel Management to be more seamless and capable of operating longer in four-cylinder mode.

The 2014 GMC Sierra engine uses lightweight aluminum blocks and heads and are mated with durable sixspeed automatic transmissions. A “cruise grade braking” feature down-shifts the transmission on downgrades, which is intended to reduce brake wear. V-8 models use new, larger 9.5- and 9.76-inch rear axles with the strength to accommodate the engines’ higher output. Final power and torque ratings will be announced later.

If you are still with us at the end of this article, congratulations! The 2014 GMC Sierra engine, like most of the stuff under the hood, is not made to be comprehended by the average person. We’re also guessing that if you made it to the end of this article, you are extremely interested in purchasing a 2014 GMC Sierra.

Please contact Zimbrick GMC West at (608) 270-7799. Schedule a time to sit down with our knowledgable team and get you in the 2014 GMC Sierra that best fits your needs.

2014 GMC Sierra Video Preview

Thursday, December 13th, 2012

2014 GMC Sierra Video

2014 GMC Sierra Video

Now that some information has been released about the all-new 2014 GMC Sierra, are you looking for a 2014 GMC Sierra video? Zimbrick GMC West has some 2014 GMC Sierra video for your viewing pleasure.

In addition to releasing photos and detailed vehicle information about the 2014 Sierra, GMC has also released some 2014 GMC Sierra video. You can view those below. The first video is from GMC’s YouTube page and features some catchy background music. The second video is from a GMC press release. It is a longer clip, but it is simply running footage without any audio.

2014 GMC Sierra Video

In addition to these new 2014 GMC Sierra video clips, there is some good information coming in about what is new on the 2014 GMC Sierra.

The all-new 2014 GMC Sierra 1500 full-size pickup is the most powerful, most advanced and most refined truck in the brand’s 110-year history. Sierra’s bold new exterior houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning truck owners.

“Our engineers and designers left nothing on the table when developing this latest Sierra pickup,” said Tony DiSalle, vice president of GMC Marketing. “These trucks have all the power and capability that’s expected in today’s market, excellent fuel efficiency, plus a lot of unexpected, purposeful features developed with truck owners in mind.”

In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup. From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each and every all-new 2014 GMC Sierra.

Interested in the 2014 GMC Sierra Madison Wisconsin? Contact Zimbrick GMC West at (608) 270-7799 and schedule a time to meet with one of our knowledgable GMC specialists.

2014 GMC Sierra Photos Unveiled

Thursday, December 13th, 2012

Interested in the all-new 2014 GMC Sierra Madison Wisconsin?  Leave it to Zimbrick GMC West to give you the information you need to help you make an informed decision.

The 2014 Sierra was unveiled by GMC online today (December 13, 2012).  Check out the photo of the Sierra below and click it to enlarge:

2014 GMC Sierra Madison Wisconsin

2014 GMC Sierra

The photo above is of the 2014 GMC Sierra SLT front three quarter view.  This angle best highlights the all-new bold and refined design.  The photo itself was taken on location in Mexico.

2014 GMC Sierra Updates

Do you want to learn more about the 2014 GMC Sierra Madison Wisconsin?  There is a lot of information available online about what will change in this next-generation GMC Sierra.  It can certainly a lot to process.

The 2014 GMC Sierra has many updates and dramatic new designs inside and out for each brand. It has a trio of powerful, efficient EcoTec3 engines that seamlessly switch to four-cylinder mode to improve efficiency.  The 2014 Sierra also has quieter, more comfortable, more functional cabs.  This is just scratching the surface!

Contact Zimbrick GMC West by calling (608) 270-7799, and schedule a time to sit down with a GMC specialist.  They will explain everything in a way that makes sense to you.

Our GMC specialists will ask questions to determine what you want the 2014 GMC Sierra to do for you.  Do you want to use the truck for work purposes?  Will you always have a full load in the truck?  Do you plan on pulling a trailer often?  How important is fuel efficiency to you?

Zimbrick GMC West will work hard to make sure you get in the 2014 GMC Sierra that best fits your needs.  We have been helping people with their automotive needs since 1965.



Welcome to Zimbrick at Fish Hatchery Road!

Stop by and visit us today at Zimbrick at Fish Hatchery Road, your local Buick, GMC, Honda, Infiniti, Saab dealership serving Madison and surrounding areas. Here at Zimbrick at Fish Hatchery Road, we carry new Buick, GMC, Honda, Infiniti, Saab, used cars, trucks and SUVs to fit every need. We take pride in the vehicles we sell and strive to succeed in great customer experience and satisfaction.

At Zimbrick at Fish Hatchery Road we give you easy access to the most up-to-date internet car buying tools: you can quickly view our New Inventory, Used Vehicle Inventory, research or compare your new vehicle, request a test drive, apply for financing, schedule your next service appointment, or even get door to door directions. Give us a call at (608) 270-7799!

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