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Archive for the ‘Buick News’ Category

2013 Buick Enclave Gets Five-Star Rating From NHTSA

Wednesday, March 13th, 2013

2013 Buick Enclave Madison WisconsinLooking for another reason to own a 2013 Buick Enclave Madison Wisconsin?  How about a top safety rating?

Read the below press release from Buick for more information.  If you’re interested in test driving a 2013 Buick Enclave, please call Zimbrick Buick West at (608) 270-7799 or visit http://www.zimbrickbuickwest.com to view our entire selection of new Buick vehicles.

The 2013 Buick Enclave seven-passenger luxury crossover has earned the National Highway Traffic Safety Administration’s highest safety-test honor: a five-star overall rating. The refreshed 2013 Enclave joins the mechanically related GMC Acadia in earning a five-star overall rating.

Though the pre-refresh Buick Enclave also received a five-star overall safety rating from the NHTSA, the 2013 model improved the SUV’s frontal crash test performance from four to five stars. The 2013 Enclave has a five-star rating in the side crash category, and four stars for the rollover test. In Insurance Institute for Highway Safety testing, the 2013 Buick Enclave is, like the Acadia, a Top Safety Pick. The SUVs have not yet been evaluated in the new small overlap front test, meaning they are not yet eligible for the Top Safety Pick + designation.

While the 2013 Enclave has the expected full set of airbags, a blind spot monitoring system, and a rear cross traffic alert system, the SUV also comes standard with a front center airbag. The safety feature is designed to minimize injuries to the driver and front passenger in far-side impact crashes in which the affected occupant is on the side of the vehicle not hit in the collision, Buick says.

Through the first two months of 2012, the Buick Enclave is the brand’s best-selling vehicle, with 10,136 units sold.

2013 Buick Enclave Madison Wisconsin

Zimbrick Buick West is the best place to buy a 2013 Buick Enclave in Madison Wisconsin.  Our product specialists can tell you everything about every new Buick vehicle in a no-pressure and friendly environment.

If you’re looking for more information on the vehicle itself, our entire team is at your service to make sure that you get in the vehicle that best fits your needs.

Call (608) 270-7799 for more information on the 2013 Buick Enclave and to schedule an appointment with one of our product specialists.

2013 Buick Enclave Preview – Part 3 Of 3

Wednesday, September 5th, 2012

The 2013 Buick Enclave is coming to Madison Wisconsin in the spring of 2013, and Zimbrick Buick West is already completing a three-part preview of the vehicle!

To review, part one of our 2013 Buick Enclave preview provided a general overview of what distinguishes the 2013 Enclave from the 2012 Enclave.  Part two of the 2013 Buick Enclave preview described in depth the features of the 2013 Enclave’s interior and exterior styling.  The third part of our preview dives into the safety and the overall driving experience.

Industry-first front center air bag highlights comprehensive safety package

2013 Buick Enclave SafetyIn 2012, every Buick model was named a Top Safety Pick by the Insurance Institute for Highway Safety, underscoring the brand’s commitment to safety leadership.  The 2013 Enclave builds on that commitment with the industry’s first front center airbag – a standard feature.

The front center air bag, standard on all 2013 Enclave models, was created to help protect drivers and front passengers in far-side impact crashes. It deploys from the inboard side of the driver’s seat and positions itself between the driver and front passenger, delivering a more comprehensive occupant restraint system. No other air bag in passenger vehicles today offers this type of protection in the front seat.

Standard safety features also include StabiliTrak, traction control, panic brake assist, rear-vision camera system and seven total air bags – including head-curtain side air bags covering outboard occupants in all three passenger rows. Rounding out this suite of safety features are two systems available for the first time on the 2013 Enclave: side blind zone alert and rear cross traffic alert, which use radar to watch spots the driver may not be able to see – and provide visible and audible warnings to help prevent collisions.

Additionally, customer convenience features such as a power liftgate and remote start are standard. The Enclave also comes with six months of complimentary OnStar Directions and Connections service, which includes automatic crash response, turn-by-turn navigation, roadside assistance, emergency services link and remote door unlocking. The myBuick mobile app with OnStar RemoteLink offers connectivity to the Enclave from outside the vehicle, including extended locking and unlocking capability and extended remote start functionality.

A smoother, more controlled driving experience

2013 Buick EnclaveThe Enclave’s engineers improved its carlike driving experience with revised front and rear dampers, for greater smoothness and an enhanced feeling of control. In the front suspension, new dual-flow dampers and rebound springs are used to reduce the jarring feel of bumps, as well as provide a quieter and smoother ride. In the rear, new low-velocity control shocks help reduce road inputs that could be felt inside the passenger compartment.

All models feature independent front and rear suspensions, with variable-effort power-assisted steering; and a direct-acting stabilizer bar on the front MacPherson-strut suspension helps provide a more immediate feeling of responsiveness during turns. Eighteen-inch wheels are standard and 19- and 20-inch wheels are available.

Revised controls in the next-generation Hydra-Matic six-speed automatic transmission also contribute to Enclave’s smoother feel behind the wheel. They improve the shift feel and overall driveability – and the fuel-saving six-speed design helps the three-row Enclave deliver an EPA-estimated 24 mpg on the highway (FWD models).

Looking for the 2013 Buick Enclave Janesville, Oconomowoc, Wisconsin Dells or Stoughton?  Look first to Zimbrick Buick West in Madison – Wisconsin’s preferred Buick dealership for over four decades.

2013 Buick Enclave Preview – Part 2 Of 3

Monday, August 13th, 2012

In Part 1 of our 2013 Buick Enclave preview, we talked about the new styling, new safety technologies and the new in-vehicle connectivity.  Read on for a more detailed description of the 2013 Buick Enclave interior and exterior.

Sculpted exterior advances Buick’s design language

The 2013 Buick Enclave’s sculpted styling redefined Buick’s design language upon its introduction more than five years ago. The 2013 Buick Enclave adds new signature cues, including:

2013 Buick Enclave Exterior• New front fascia with LED daytime running lamps
• New headlamp design, with standard Xenon high-intensity discharge lamps (HID) and LED accent lighting. Articulating headlamps are available
• New hood and black-chrome waterfall grille
• New rear fascia design with integrated exhaust outlets
• New LED taillamps
• New 19-inch and 20-inch aluminum wheel designs
• Monochromatic exterior appearance with chrome accents.

The 2013 Enclave’s new appearance is instantly recognizable as a modern Buick and the LED lighting elements enhance its technologically advanced presence. The blue translucent rings around the Xenon HID headlamps are Buick design cues found on other models, adding distinction across the brand’s lineup.

At the rear, the exhaust outlets are framed with a chrome finish within the rear fascia, for an integrated appearance that exemplifies Buick’s attention to detail. New LED taillamps provide a safety benefit by illuminating more quickly than conventional bulbs when the brakes are applied.

Harmonious interior environment

The 2013 Buick Enclave’s interior is defined by luxurious amenities and high-quality materials, with changes that create a more contemporary ambience and support the integration of Buick IntelliLink. Highlights include:

2013 Buick Enclave Interior• New ice blue LED ambient lighting around the dash highlights Enclave’s flowing lines, emphasizing the cabin’s spaciousness
• Eight-way power front driver and passenger seats with four-way adjustable head
restraints emphasize seat comfort
• Details including soft touch materials and live stitching throughout the cabin, as well as true chrome accents
• Four interior color combinations are available with complementing wood tones, including a new Cocoa leather combination
• A new “center stack” with standard IntelliLink LCD display, tri-zone climate system, capacitive touch controls and available navigation system.

“The 2013 Buick Enclave’s sense of fashion is enhanced with rich saturated tones and the new color combinations, which are driven by Buick customers’ lifestyles,” said Ven Lai, Buick creative designer, color and trim. “The new Cocoa interior color is a great example. It was developed specifically for the Enclave, adding a higher degree of visual warmth that is complemented by the soft feel of the Nuance sandstone leather – a material that has similar characteristics to leathers used in home furnishings. It makes for a comfortable and rewarding place to be for daily commutes or long weekend drives.”

The new center stack was developed for easy, intuitive interaction with the new IntelliLink system, along with redundant controls on the genuine Mahogany-accented steering wheel. The tri-zone climate system’s new controls are designed to be more intuitive, too, with easier, at-a-glance operation, bold digital temperature readouts and larger controls that are easier to operate with gloves.

The 2013 Buick Enclave offers three rows of seating, available in seven- or eight-passenger configurations. The second-row seats feature the SmartSlide system, which allows easier entry to the third row, with the pull of a single handle. There is 23.3 cubic feet (660 liters) of cargo space behind the third row and a maximum of 115.2 cubic feet (3,263 liters) of cargo space available when the second and third rows are folded. That’s more than the Mercedes-Benz R Class, Infiniti JX, Acura MDX, Lincoln MKT, Audi Q7 and the Volvo XC90.

If you’re shopping for a 2013 Buick Enclave in Madison Wisconsin, or in any of the surrounding cities like Whitewater, Baraboo, Watertown and Monroe, turn to Zimbrick Buick West!  The team has sold Wisconsin Buick vehicles since 1965, and they know Buick vehicles better than any other Wisconsin Buick dealership.

Stay tuned for Part 3 of this three-part preview of the 2013 Buick Enclave!

GM Certified Elite Service At Zimbrick Buick/GMC West

Friday, August 10th, 2012

Zimbrick Buick GMC West ServiceThe service department at Zimbrick Buick/GMC West has achieved GM Certified Elite status!

Zimbrick Buick/GMC West has surpassed the requirements in six key categories pertaining to automotive service, including customer satisfaction and technician training.

“A very big thank you to all of my team for being selected as a General Motors Certified Elite dealership,” service manager Tony Maglio said.  “This is a very presigious accomplishment, and one that we couldn’t have done without our outstanding customers.”

General Motors Certified Elite Program is designed to reward those dealerships that perform all parts of their fixed operations business better than any other GM dealer.

For perspective on how difficult it is to become GM Certified Elite, Zimbrick Buick/GMC West was the only dealership out of 30 dealers in the entire region to accomplish this.  Only 125 dealers throughout the nation received this exclusive award.

2013 Buick Enclave Features World’s First Front Center Air Bag

Monday, June 25th, 2012

Buick Front Center Air BagSafety is an area of pride with the Buick brand.  It should come as no surprise then that the all-new 2013 Buick Enclave will feature the world’s first front center air bag.

The redesigned Enclave luxury crossover SUV, which arrives at Zimbrick Buick West in the fall of 2012, continues the theme of safety. 

The front center air bag deploys from the right side of the driver’s seat and positions itself between the front row seats near the center of the vehicle. This tethered, tubular air bag is designed to provide restraint during passenger-side crashes when the driver is the only front occupant, and also acts as an energy absorbing cushion between driver and front passenger in both driver- and passenger-side crashes. The air bag also is expected to provide benefit in rollovers.

GM analysis of the National Highway Traffic Safety Administration’s Fatality Analysis Reporting System database, found that far-side impact crashes, which the front center airbag primarily addresses, accounted for 11 percent of the belted front occupant fatalities in non-rollover impacts between 2004 and 2009 involving 1999 model year or newer vehicles. These far-side fatalities, where the occupant is on the non-struck side of the vehicle, also represent 29 percent of all the belted front occupant fatalities in side impacts.

“The front center air bag is not required by federal regulation, and no other air bag in passenger vehicles today offers the type of restraint and cushioning this air bag is designed to provide for front occupants,” said Scott Thomas, senior staff engineer in GM’s advanced restraint systems.

For more information on the 2013 Buick Enclave, stay tuned to our blog for our three-part vehicle preview!

2013 Buick Enclave Preview – Part 1 Of 3

Tuesday, May 29th, 2012

2013 Buick EnclaveZimbrick Buick West is proud to preview the new 2013 Buick Enclave, an evolution of the industry’s best-selling three-row luxury crossover.  This is part one of a three-part preview of the 2013 Buick Enclave.

It offers new styling, new safety technologies, in-vehicle connectivity and a more refined driving experience.

LED daytime running lamps and LED taillamps complement a more sculpted exterior design. The interior is more contemporary, with ambient lighting and IntelliLink in-vehicle communications with touch-screen control and navigation. The industry’s first front center air bag system and new dual-flow front struts highlight the safety and performance enhancements.

The 2013 Buick Enclave made its public debut at the New York Auto Show, and it goes on sale in the fall of 2012.

2013 Enclave“The 2013 Enclave advances the award-winning design, craftsmanship and technology that reintroduced Buick to a new generation of customers,” said Tony DiSalle, U.S. vice president of Buick Marketing. “We evolved the interior and exterior design, increased luxury amenities and materials, and engineered purposeful technologies that will make the Enclave continue to resonate with luxury crossover owners.”

Enclave saw record sales in 2011, making it more popular than the three-row crossovers from Acura, Audi and Lincoln. More than 58,000 were sold last year – with nearly 50 percent sold to customers switching from non-General Motors vehicles.

The Enclave is offered in front-wheel-drive and all-wheel-drive models, and powered by a direct-injected 3.6L V-6 and an updated six-speed automatic transmission that contribute to the more refined driving experience. Buick’s QuietTuning engineering process reduces, blocks and absorbs unwanted noise from the Enclave’s cabin, making it quieter than a Lexus RX350.

Zimbrick Buick West is excited for the arrival of the 2013 Buick Enclave.  When the vehicle arrives, allow the team at Zimbrick Buick West to help you make an informed decision on which 2013 Enclave best fits your needs.

Stay tuned for Part 2 of this three-part preview of the 2013 Buick Enclave!

Experience Buick? Here’s Why You Should!

Friday, March 16th, 2012
Experience Buick

Looking for a new vehicle? Experience Buick!

Experience Buick is a phrase that has been thrown around often the past couple days.  Yes, it ties in with a new lease program from Buick.  But it also has to do with a complete culture change at General Motors.  Let us explain why you should truly experience Buick if you are in the market for a new vehicle.

First, the lease program.  Experience Buick offers the security and convenience of 24-month leases on most new 2012 Buick vehicles.  These leases include routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, all bundled into one simple monthly payment and zero down payment.

That’s it!

Consider it a 2-year test drive that Buick is offering to prove to you that owning a Buick vehicle is awesome.  Experience Buick Madison Wisconsin, and we promise you that you will never turn back!  Visit our Experience Buick page for more information.

Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration of the lease and beyond – four years or 50,000 miles (whichever comes first). Routine maintenance includes services like oil changes and tire rotations.

Experience Buick Regal

Experience the Buick Regal.

The second part of why you should experience Buick is the vehicles.  The 2012 Buick Enclave, the 2012 Buick LaCrosse, the 2012 Buick Regal, and the all-new 2012 Buick Verano are outstanding machines built with style, safety and fuel-efficiency.

It is no coincidence that Buick sales have increased two years in a row with four all-new or significantly revised products introduced during the same period. At the same time, many Buick dealerships across the country are in the process of makeovers, as you may recall from our Zimbrick Buick/GMC West construction project a couple months ago.

Now it is up to you to decide what Buick you would like to experience:

2013 Buick Encore Photo Preview!

Wednesday, January 11th, 2012

2013 Buick EncoreWhen it comes to the 2013 Buick Encore, there are two groups of people: those who are counting down the days until it arrives at Zimbrick Buick West and those who have not yet heard of the Buick Encore.

Prepare to be a part of the first group!

For the past couple months, we have been eagerly awaiting news on the all-new 2013 Buick Encore.  In the last week, Buick has unveiled a bunch of great photos of the vehicle.  Needless to say, we’re very excited for the Buick Encore to arrive at our dealership!

Check out the photos below, and you will be too.

2012 Buick Regal GS Arrives At Zimbrick Buick West

Tuesday, January 10th, 2012

2012 Buick Regal GS Madison WisconsinAs if the Regal wasn’t great enough, Buick has upped the ante with the new 2012 Buick Regal GS.  Waiting for the 2012 Buick Regal GS Madison Wisconsin?  Zimbrick Buick West certainly has, and we’re ready to fill you in on all of the details.

This luxury sport sedan features a turbocharged, direct-injected 2.0-liter inline-four engine which produces 270 horsepower and 295 lb-ft of torque.  What does that mean?  We thought the Regal CXL Turbo was already a quick vehicle, but the Regal GS adds 50 more horsepower!

In addition, the Regal GS gets two sport modes, the LaCrosse’s HiPer strut front suspension, 14-inch brake rotors, and four-piston Brembo calipers.  This vehicle is all about high-performance, from the 6-speed manual transmission to the performance pedals.

We can talk on and on about the 2012 Buick Regal GS, but the most important thing for you to do if you are interested in the vehicle is call Zimbrick Buick West at (608) 270-7799 and schedule a test drive.  Or, browse our current inventory of the Regal GS.

In the meantime, check out our video review below:

2012 Buick Verano – Chicago Auto Show

Monday, February 21st, 2011

Zimbrick Buick West has been blogging a lot recently about the all-new 2012 Buick Verano, that’s why it was a nice treat to see it live and in person at the 2011 Chicago Auto Show.

If you need to get caught up on the breadth of information that we’ve collected, check out part one and part two of our introduction to the 2012 Verano.  We have a bunch of interesting notes from the Chicago Auto Show that built our excitement up even further.

The Buick Verano is built off of the Chevrolet Cruze platform, but that’s where the line has been drawn.  Completely different sheet metal, completely different engines, completely different interior materials – there is no doubting that this is a Buick through and through.

How is it different than a Regal, you ask?  The 2012 Buick Verano Wisconsin is striving to be Buick’s entry-level vehicle – starting at around $21,000 for base models, compared to the $26,000-$27,000 base price of a 2011 Buick Regal.

In terms of dimensions, the compact luxury sedan is about nine inches shorter than the Regal and about two inches narrower.

Also of note, there will be a 250-horsepower turbo engine model available at Zimbrick Buick West in fall 2012.  While we are disappointed that the date is so far away from the launch of the regular Buick Verano (which has a projected launch of fall 2011), the photos we feature below are actually of the Verano turbo model.

Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011
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Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011
Buick Verano Chicago Auto Show 2011Buick Verano Chicago Auto Show 2011



Welcome to Zimbrick at Fish Hatchery Road!

Stop by and visit us today at Zimbrick at Fish Hatchery Road, your local Buick, GMC, Honda, Infiniti, Saab dealership serving Madison and surrounding areas. Here at Zimbrick at Fish Hatchery Road, we carry new Buick, GMC, Honda, Infiniti, Saab, used cars, trucks and SUVs to fit every need. We take pride in the vehicles we sell and strive to succeed in great customer experience and satisfaction.

At Zimbrick at Fish Hatchery Road we give you easy access to the most up-to-date internet car buying tools: you can quickly view our New Inventory, Used Vehicle Inventory, research or compare your new vehicle, request a test drive, apply for financing, schedule your next service appointment, or even get door to door directions. Give us a call at (608) 270-7799!

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